Senior Digital Designer based in Amsterdam – I craft creative digital experiences with users, systems and business in mind.
Senior Digital Designer based in Amsterdam – I craft creative digital experiences with users, systems and business in mind.
Senior Digital Designer based in Amsterdam – I craft creative digital experiences with users, systems and business in mind.
Dec 2020 – Present
Digital Designer – Media.Monks Hilversum
Working as a Senior Digital Designer in the platforms team at Media.Monks Hilversum.
Dec 2020 – Present
Digital Designer – Media.Monks Hilversum
Working as a Senior Digital Designer in the platforms team at Media.Monks Hilversum.
Dec 2019 – Present
Product Designer – Media.Monks Hilversum
Working as a Senior Digital Designer in the platforms team at Media.Monks Hilversum.
Mar 2022 – Jun 2022
Design Mentor – Media.Monks Kuala Lumpur
I spent 3 months in our newly formed office in Kuala Lumpur with the goal to mentor, oversee and guide a team of 20 designers. I ran workshops, design reviews and 1-1’s with team members to help them grow as designers and set up team processes.
Mar 2022 – Jun 2022
Design Mentor – Media.Monks Kuala Lumpur
I spent 3 months in our newly formed office in Kuala Lumpur with the goal to mentor, oversee and guide a team of 20 designers. I ran workshops, design reviews and 1-1’s with team members to help them grow as designers and set up team processes.
Jan 2019 – Dec 2020
Jan 2019 – Dec 2020
Designer – Unc Inc
Designer – Unc Inc
Mar 2017 – Jan 2019
Mar 2017 – Jan 2019
Designer – Fonk
Designer – Fonk
Weber Connect
An companion app for BBQ enthusiasts that with the connected thermometer can monitor their food and grill. In close collaboration with engineers and R&D we ideated and built features for monitoring and providing users with timely step-by-step instructions for their food. We also built a whole new section for inspiration such as recipes and cooking-guides as well as upsell moments for Weber to recommend extra hardware. I was also in charge of maintaining and scaling the design system for Android, iOS and WatchOS.\
Credits: Matias Jansen (design), Ludvig Levy Scherrer (design), Krysa Robertson (UX), Yali Jin (UX)
Weber Connect
An companion app for BBQ enthusiasts that with the connected thermometer can monitor their food and grill. In close collaboration with engineers and R&D we ideated and built features for monitoring and providing users with timely step-by-step instructions for their food. We also built a whole new section for inspiration such as recipes and cooking-guides as well as upsell moments for Weber to recommend extra hardware. I was also in charge of maintaining and scaling the design system for Android, iOS and WatchOS.\
Credits: Matias Jansen (design), Ludvig Levy Scherrer (design), Krysa Robertson (UX), Yali Jin (UX)
Weber Connect
An companion app for BBQ enthusiasts that with the connected thermometer can monitor their food and grill. In close collaboration with engineers and R&D we ideated and built features for monitoring and providing users with timely step-by-step instructions for their food. We also built a whole new section for inspiration such as recipes and cooking-guides as well as upsell moments for Weber to recommend extra hardware. I was also in charge of maintaining and scaling the design system for Android, iOS and WatchOS.\
Credits: Matias Jansen (design), Ludvig Levy Scherrer (design), Krysa Robertson (UX), Yali Jin (UX)
Weber Connect
An companion app for BBQ enthusiasts that with the connected thermometer can monitor their food and grill. In close collaboration with engineers and R&D we ideated and built features for monitoring and providing users with timely step-by-step instructions for their food. We also built a whole new section for inspiration such as recipes and cooking-guides as well as upsell moments for Weber to recommend extra hardware. I was also in charge of maintaining and scaling the design system for Android, iOS and WatchOS.\
Credits: Matias Jansen (design), Ludvig Levy Scherrer (design), Krysa Robertson (UX), Yali Jin (UX)
Grilling Section
Serving as the ‘cockpit’, users can continuously follow all activity related to their BBQ and ongoing programs. The Recipe view let’s a user customise the program to their preferences before starting the grill session. On these screens it was crucial to give the right amount of information to give the user the feeling of complete control.
Grilling Section
Serving as the ‘cockpit’, users can continuously follow all activity related to their BBQ and ongoing programs. The Recipe view let’s a user customise the program to their preferences before starting the grill session. On these screens it was crucial to give the right amount of information to give the user the feeling of complete control.
Grilling Section
Serving as the ‘cockpit’, users can continuously follow all activity related to their BBQ and ongoing programs. The Recipe view let’s a user customise the program to their preferences before starting the grill session. On these screens it was crucial to give the right amount of information to give the user the feeling of complete control.
Grilling Section
Serving as the ‘cockpit’, users can continuously follow all activity related to their BBQ and ongoing programs. The Recipe view let’s a user customise the program to their preferences before starting the grill session. On these screens it was crucial to give the right amount of information to give the user the feeling of complete control.
Recipes
The newly designed and developed recipes section features a feed of recipes and collections tailored to the user based on their previous cooking history, as well as currently featured and popular recipes. It was important to balance inspirational content with the ability to quickly find specific recipes if users had a rough idea of what they wanted to cook. We addressed this by implementing a comprehensive search functionality and quick categories, enabling users to swiftly select their core ingredient.
Recipes
The newly designed and developed recipes section features a feed of recipes and collections tailored to the user based on their previous cooking history, as well as currently featured and popular recipes. It was important to balance inspirational content with the ability to quickly find specific recipes if users had a rough idea of what they wanted to cook. We addressed this by implementing a comprehensive search functionality and quick categories, enabling users to swiftly select their core ingredient.
Recipes
The newly designed and developed recipes section features a feed of recipes and collections tailored to the user based on their previous cooking history, as well as currently featured and popular recipes. It was important to balance inspirational content with the ability to quickly find specific recipes if users had a rough idea of what they wanted to cook. We addressed this by implementing a comprehensive search functionality and quick categories, enabling users to swiftly select their core ingredient.
Recipes
The newly designed and developed recipes section features a feed of recipes and collections tailored to the user based on their previous cooking history, as well as currently featured and popular recipes. It was important to balance inspirational content with the ability to quickly find specific recipes if users had a rough idea of what they wanted to cook. We addressed this by implementing a comprehensive search functionality and quick categories, enabling users to swiftly select their core ingredient.
Upselling moments
Weber aimed to create opportunities to promote and sell their grilling accessories, such as rotisseries, tongs, and cedar planks. It was crucial to integrate these promotions seamlessly, without disrupting primary user actions. Instead, we showcased these products in a way that inspired users and provided opportunities to enhance their BBQ skills and capabilities.
Upselling moments
Weber aimed to create opportunities to promote and sell their grilling accessories, such as rotisseries, tongs, and cedar planks. It was crucial to integrate these promotions seamlessly, without disrupting primary user actions. Instead, we showcased these products in a way that inspired users and provided opportunities to enhance their BBQ skills and capabilities.
Upselling moments
Weber aimed to create opportunities to promote and sell their grilling accessories, such as rotisseries, tongs, and cedar planks. It was crucial to integrate these promotions seamlessly, without disrupting primary user actions. Instead, we showcased these products in a way that inspired users and provided opportunities to enhance their BBQ skills and capabilities.
Upselling moments
Weber aimed to create opportunities to promote and sell their grilling accessories, such as rotisseries, tongs, and cedar planks. It was crucial to integrate these promotions seamlessly, without disrupting primary user actions. Instead, we showcased these products in a way that inspired users and provided opportunities to enhance their BBQ skills and capabilities.
iOS Widgets & Apple Watch
To leverage the latest iOS functionalities and enhance the user experience, we prioritized early experimentation with widgets and Apple Watch integration.
iOS Widgets & Apple Watch
To leverage the latest iOS functionalities and enhance the user experience, we prioritized early experimentation with widgets and Apple Watch integration.
iOS Widgets & Apple Watch
To leverage the latest iOS functionalities and enhance the user experience, we prioritized early experimentation with widgets and Apple Watch integration.
iOS Widgets & Apple Watch
To leverage the latest iOS functionalities and enhance the user experience, we prioritized early experimentation with widgets and Apple Watch integration.
Starbucks Progressive Web App
I had the opportunity to design a comprehensive Progressive Web App (PWA) for Starbucks, bringing the functionality of their native app to the web. Additionally, I led the development of the design system. This project is currently being rolled out to multiple major markets globally.
Credits: Ally Behr (Design Director), Nick Groen (Design), Hannah Thompson (Design), Maarten Kleine (UX), Umberto Pandini (UX)
Starbucks Progressive Web App
I had the opportunity to design a comprehensive Progressive Web App (PWA) for Starbucks, bringing the functionality of their native app to the web. Additionally, I led the development of the design system. This project is currently being rolled out to multiple major markets globally.
Credits: Ally Behr (Design Director), Nick Groen (Design), Hannah Thompson (Design), Maarten Kleine (UX), Umberto Pandini (UX)
Starbucks Progressive Web App
I had the opportunity to design a comprehensive Progressive Web App (PWA) for Starbucks, bringing the functionality of their native app to the web. Additionally, I led the development of the design system. This project is currently being rolled out to multiple major markets globally.
Credits: Ally Behr (Design Director), Nick Groen (Design), Hannah Thompson (Design), Maarten Kleine (UX), Umberto Pandini (UX)
Starbucks Progressive Web App
I had the opportunity to design a comprehensive Progressive Web App (PWA) for Starbucks, bringing the functionality of their native app to the web. Additionally, I led the development of the design system. This project is currently being rolled out to multiple major markets globally.
Credits: Ally Behr (Design Director), Nick Groen (Design), Hannah Thompson (Design), Maarten Kleine (UX), Umberto Pandini (UX)
The challenge
The existing app faced three key challenges: an outdated look and feel that needed a refresh while staying true to Starbucks' branding, a confusing user experience caused by inconsistency and poor hierarchy, and a disorganized, complex design system that required streamlining.
The challenge
The existing app faced three key challenges: an outdated look and feel that needed a refresh while staying true to Starbucks' branding, a confusing user experience caused by inconsistency and poor hierarchy, and a disorganized, complex design system that required streamlining.
The challenge
The existing app faced three key challenges: an outdated look and feel that needed a refresh while staying true to Starbucks' branding, a confusing user experience caused by inconsistency and poor hierarchy, and a disorganized, complex design system that required streamlining.
The challenge
The existing app faced three key challenges: an outdated look and feel that needed a refresh while staying true to Starbucks' branding, a confusing user experience caused by inconsistency and poor hierarchy, and a disorganized, complex design system that required streamlining.
Check-out
I re-designed and re-thought core flows and functionalities of the Starbucks PWA, including the check-out and payment processes, as well as messaging features
Check-out
I re-designed and re-thought core flows and functionalities of the Starbucks PWA, including the check-out and payment processes, as well as messaging features
Check-out
I re-designed and re-thought core flows and functionalities of the Starbucks PWA, including the check-out and payment processes, as well as messaging features
Check-out
I re-designed and re-thought core flows and functionalities of the Starbucks PWA, including the check-out and payment processes, as well as messaging features
Fin.
Curious to explore deeper into my professional journey, methodology, and creative thought-process? I'm eager to reveal more. Reach out via email.
Work
Education
Amsterdam, The Netherlands – 2025
Amsterdam, The Netherlands – 2025
Amsterdam, The Netherlands – 2025
Amsterdam, The Netherlands – 2025