Senior Product Designer based in Amsterdam – I craft creative digital experiences with users, systems and business in mind.
Dec 2020 – Present
Senior Product Designer – Media.Monks Hilversum
Working as a Senior Product Designer in the platforms team at Media.Monks Hilversum.
Dec 2020 – Present
Senior Product Designer – Media.Monks Hilversum
Working as a Senior Product Designer in the platforms team at Media.Monks Hilversum.
Dec 2019 – Present
Product Designer – Media.Monks Hilversum
Working as a Senior Product Designer in the platforms team at Media.Monks Hilversum.
Mar 2022 – Jun 2022
Design Mentor – Media.Monks Kuala Lumpur
I spent 3 months in our newly formed office in Kuala Lumpur with the goal to mentor, oversee and guide a team of 20 designers. I ran workshops, design reviews and 1-1’s with team members to help them grow as designers and set up team processes.
Mar 2022 – Jun 2022
Design Mentor – Media.Monks Kuala Lumpur
I spent 3 months in our newly formed office in Kuala Lumpur with the goal to mentor, oversee and guide a team of 20 designers. I ran workshops, design reviews and 1-1’s with team members to help them grow as designers and set up team processes.
Jan 2019 – Dec 2020
Jan 2019 – Dec 2020
Designer – Unc Inc
Designer – Unc Inc
Mar 2017 – Jan 2019
Mar 2017 – Jan 2019
Designer – Fonk
Designer – Fonk
Weber Connect
An companion app for BBQ enthusiasts that with the connected thermometer can monitor their food and grill. In close collaboration with engineers and R&D we ideated and built features for monitoring and providing users with timely step-by-step instructions for their food. We also built a whole new section for inspiration such as recipes and cooking-guides as well as upsell moments for Weber to recommend extra hardware. I was also in charge of maintaining and scaling the design system for Android, iOS and WatchOS.
Credits: Matias Jansen (design), Ludvig Levy Scherrer (design), Krysa Robertson (UX), Yali Jin (UX)
Weber Connect
An companion app for BBQ enthusiasts that with the connected thermometer can monitor their food and grill. In close collaboration with engineers and R&D we ideated and built features for monitoring and providing users with timely step-by-step instructions for their food. We also built a whole new section for inspiration such as recipes and cooking-guides as well as upsell moments for Weber to recommend extra hardware. I was also in charge of maintaining and scaling the design system for Android, iOS and WatchOS.
Credits: Matias Jansen (design), Ludvig Levy Scherrer (design), Krysa Robertson (UX), Yali Jin (UX)
Weber Connect
An companion app for BBQ enthusiasts that with the connected thermometer can monitor their food and grill. In close collaboration with engineers and R&D we ideated and built features for monitoring and providing users with timely step-by-step instructions for their food. We also built a whole new section for inspiration such as recipes and cooking-guides as well as upsell moments for Weber to recommend extra hardware. I was also in charge of maintaining and scaling the design system for Android, iOS and WatchOS.
Credits: Matias Jansen (design), Ludvig Levy Scherrer (design), Krysa Robertson (UX), Yali Jin (UX)
Weber Connect
An companion app for BBQ enthusiasts that with the connected thermometer can monitor their food and grill. In close collaboration with engineers and R&D we ideated and built features for monitoring and providing users with timely step-by-step instructions for their food. We also built a whole new section for inspiration such as recipes and cooking-guides as well as upsell moments for Weber to recommend extra hardware. I was also in charge of maintaining and scaling the design system for Android, iOS and WatchOS.
Credits: Matias Jansen (design), Ludvig Levy Scherrer (design), Krysa Robertson (UX), Yali Jin (UX)
Grilling Section
Serving as the ‘cockpit’, users can continuously follow all activity related to their BBQ and ongoing programs. The Recipe view let’s a user customise the program to their preferences before starting the grill session. On these screens it was crucial to give the right amount of information to give the user the feeling of complete control.
Grilling Section
Serving as the ‘cockpit’, users can continuously follow all activity related to their BBQ and ongoing programs. The Recipe view let’s a user customise the program to their preferences before starting the grill session. On these screens it was crucial to give the right amount of information to give the user the feeling of complete control.
Grilling Section
Serving as the ‘cockpit’, users can continuously follow all activity related to their BBQ and ongoing programs. The Recipe view let’s a user customise the program to their preferences before starting the grill session. On these screens it was crucial to give the right amount of information to give the user the feeling of complete control.
Grilling Section
Serving as the ‘cockpit’, users can continuously follow all activity related to their BBQ and ongoing programs. The Recipe view let’s a user customise the program to their preferences before starting the grill session. On these screens it was crucial to give the right amount of information to give the user the feeling of complete control.
Recipes
The newly designed and developed recipes section features a feed of recipes and collections tailored to the user based on their previous cooking history, as well as currently featured and popular recipes. It was important to balance inspirational content with the ability to quickly find specific recipes if users had a rough idea of what they wanted to cook. We addressed this by implementing a comprehensive search functionality and quick categories, enabling users to swiftly select their core ingredient.
Recipes
The newly designed and developed recipes section features a feed of recipes and collections tailored to the user based on their previous cooking history, as well as currently featured and popular recipes. It was important to balance inspirational content with the ability to quickly find specific recipes if users had a rough idea of what they wanted to cook. We addressed this by implementing a comprehensive search functionality and quick categories, enabling users to swiftly select their core ingredient.
Recipes
The newly designed and developed recipes section features a feed of recipes and collections tailored to the user based on their previous cooking history, as well as currently featured and popular recipes. It was important to balance inspirational content with the ability to quickly find specific recipes if users had a rough idea of what they wanted to cook. We addressed this by implementing a comprehensive search functionality and quick categories, enabling users to swiftly select their core ingredient.
Recipes
The newly designed and developed recipes section features a feed of recipes and collections tailored to the user based on their previous cooking history, as well as currently featured and popular recipes. It was important to balance inspirational content with the ability to quickly find specific recipes if users had a rough idea of what they wanted to cook. We addressed this by implementing a comprehensive search functionality and quick categories, enabling users to swiftly select their core ingredient.
Upselling moments
Weber aimed to create opportunities to promote and sell their grilling accessories, such as rotisseries, tongs, and cedar planks. It was crucial to integrate these promotions seamlessly, without disrupting primary user actions. Instead, we showcased these products in a way that inspired users and provided opportunities to enhance their BBQ skills and capabilities.
Upselling moments
Weber aimed to create opportunities to promote and sell their grilling accessories, such as rotisseries, tongs, and cedar planks. It was crucial to integrate these promotions seamlessly, without disrupting primary user actions. Instead, we showcased these products in a way that inspired users and provided opportunities to enhance their BBQ skills and capabilities.
Upselling moments
Weber aimed to create opportunities to promote and sell their grilling accessories, such as rotisseries, tongs, and cedar planks. It was crucial to integrate these promotions seamlessly, without disrupting primary user actions. Instead, we showcased these products in a way that inspired users and provided opportunities to enhance their BBQ skills and capabilities.
Upselling moments
Weber aimed to create opportunities to promote and sell their grilling accessories, such as rotisseries, tongs, and cedar planks. It was crucial to integrate these promotions seamlessly, without disrupting primary user actions. Instead, we showcased these products in a way that inspired users and provided opportunities to enhance their BBQ skills and capabilities.
iOS Widgets & Apple Watch
To leverage the latest iOS functionalities and enhance the user experience, we prioritized early experimentation with widgets and Apple Watch integration.
iOS Widgets & Apple Watch
To leverage the latest iOS functionalities and enhance the user experience, we prioritized early experimentation with widgets and Apple Watch integration.
iOS Widgets & Apple Watch
To leverage the latest iOS functionalities and enhance the user experience, we prioritized early experimentation with widgets and Apple Watch integration.
iOS Widgets & Apple Watch
To leverage the latest iOS functionalities and enhance the user experience, we prioritized early experimentation with widgets and Apple Watch integration.
Starbucks Progressive Web App
I had the opportunity to design a comprehensive Progressive Web App (PWA) for Starbucks, bringing the functionality of their native app to the web. Additionally, I led the development of the design system. This project is currently being rolled out to multiple major markets globally.
Credits: Ally Behr (Design Director), Nick Groen (Design), Hannah Thompson (Design), Maarten Kleine (UX), Umberto Pandini (UX)
Starbucks Progressive Web App
I had the opportunity to design a comprehensive Progressive Web App (PWA) for Starbucks, bringing the functionality of their native app to the web. Additionally, I led the development of the design system. This project is currently being rolled out to multiple major markets globally.
Credits: Ally Behr (Design Director), Nick Groen (Design), Hannah Thompson (Design), Maarten Kleine (UX), Umberto Pandini (UX)
Starbucks Progressive Web App
I had the opportunity to design a comprehensive Progressive Web App (PWA) for Starbucks, bringing the functionality of their native app to the web. Additionally, I led the development of the design system. This project is currently being rolled out to multiple major markets globally.
Credits: Ally Behr (Design Director), Nick Groen (Design), Hannah Thompson (Design), Maarten Kleine (UX), Umberto Pandini (UX)
Starbucks Progressive Web App
I had the opportunity to design a comprehensive Progressive Web App (PWA) for Starbucks, bringing the functionality of their native app to the web. Additionally, I led the development of the design system. This project is currently being rolled out to multiple major markets globally.
Credits: Ally Behr (Design Director), Nick Groen (Design), Hannah Thompson (Design), Maarten Kleine (UX), Umberto Pandini (UX)
The challenge
The existing app faced three key challenges: an outdated look and feel that needed a refresh while staying true to Starbucks' branding, a confusing user experience caused by inconsistency and poor hierarchy, and a disorganized, complex design system that required streamlining.
The challenge
The existing app faced three key challenges: an outdated look and feel that needed a refresh while staying true to Starbucks' branding, a confusing user experience caused by inconsistency and poor hierarchy, and a disorganized, complex design system that required streamlining.
The challenge
The existing app faced three key challenges: an outdated look and feel that needed a refresh while staying true to Starbucks' branding, a confusing user experience caused by inconsistency and poor hierarchy, and a disorganized, complex design system that required streamlining.
The challenge
The existing app faced three key challenges: an outdated look and feel that needed a refresh while staying true to Starbucks' branding, a confusing user experience caused by inconsistency and poor hierarchy, and a disorganized, complex design system that required streamlining.
Check-out
I re-designed and re-thought core flows and functionalities of the Starbucks PWA, including the check-out and payment processes, as well as messaging features
Check-out
I re-designed and re-thought core flows and functionalities of the Starbucks PWA, including the check-out and payment processes, as well as messaging features
Check-out
I re-designed and re-thought core flows and functionalities of the Starbucks PWA, including the check-out and payment processes, as well as messaging features
Check-out
I re-designed and re-thought core flows and functionalities of the Starbucks PWA, including the check-out and payment processes, as well as messaging features
Linckr
An MVP app designed to simplify the property buying process in the Netherlands. The app addresses key frustrations by streamlining repetitive data sharing, empowering users with data ownership, and providing clarity around complex tasks and background processes.
Credits: Esmee Lechner (Design Director), Serhat Altın (UX), Martijn Dekker (UX)
Linckr
An MVP app designed to simplify the property buying process in the Netherlands. The app addresses key frustrations by streamlining repetitive data sharing, empowering users with data ownership, and providing clarity around complex tasks and background processes.
Credits: Esmee Lechner (Design Director), Serhat Altın (UX), Martijn Dekker (UX)
Linckr
An MVP app designed to simplify the property buying process in the Netherlands. The app addresses key frustrations by streamlining repetitive data sharing, empowering users with data ownership, and providing clarity around complex tasks and background processes.
Credits: Esmee Lechner (Design Director), Serhat Altın (UX), Martijn Dekker (UX)
Linckr
An MVP app designed to simplify the property buying process in the Netherlands. The app addresses key frustrations by streamlining repetitive data sharing, empowering users with data ownership, and providing clarity around complex tasks and background processes.
Credits: Esmee Lechner (Design Director), Serhat Altın (UX), Martijn Dekker (UX)
Onboarding
To familiarize users with the app's structure, we integrated the onboarding process into the core functionality; tasks. Instead of traditional onboarding screens, confirming an email address was added directly to the Tasks section. Completing this task populated the Cases section, introducing users to the a second important section of the app. The next task guided users to fill in their personal data, naturally introducing the My Data section. This gradual, task-driven approach allowed users to explore and understand the app's key sections—Cases, Tasks, Providers and My Data through meaningful actions, reinforcing the app's purpose and flow.
Onboarding
To familiarize users with the app's structure, we integrated the onboarding process into the core functionality; tasks. Instead of traditional onboarding screens, confirming an email address was added directly to the Tasks section. Completing this task populated the Cases section, introducing users to the a second important section of the app. The next task guided users to fill in their personal data, naturally introducing the My Data section. This gradual, task-driven approach allowed users to explore and understand the app's key sections—Cases, Tasks, Providers and My Data through meaningful actions, reinforcing the app's purpose and flow.
Onboarding
To familiarize users with the app's structure, we integrated the onboarding process into the core functionality; tasks. Instead of traditional onboarding screens, confirming an email address was added directly to the Tasks section. Completing this task populated the Cases section, introducing users to the a second important section of the app. The next task guided users to fill in their personal data, naturally introducing the My Data section. This gradual, task-driven approach allowed users to explore and understand the app's key sections—Cases, Tasks, Providers and My Data through meaningful actions, reinforcing the app's purpose and flow.
Onboarding
To familiarize users with the app's structure, we integrated the onboarding process into the core functionality; tasks. Instead of traditional onboarding screens, confirming an email address was added directly to the Tasks section. Completing this task populated the Cases section, introducing users to the a second important section of the app. The next task guided users to fill in their personal data, naturally introducing the My Data section. This gradual, task-driven approach allowed users to explore and understand the app's key sections—Cases, Tasks, Providers and My Data through meaningful actions, reinforcing the app's purpose and flow.
Case detail page
The app centers around cases, each linked to tasks associated with service providers and data, which are stored in the data section.
Case detail page
The app centers around cases, each linked to tasks associated with service providers and data, which are stored in the data section.
Case detail page
The app centers around cases, each linked to tasks associated with service providers and data, which are stored in the data section.
Case detail page
The app centers around cases, each linked to tasks associated with service providers and data, which are stored in the data section.
Completing tasks
Service providers can request users to complete tasks, with some data automatically retrieved from the app to save time. Other information is designed for quick and intuitive user input. When needed, users have access to help with just a single tap, ensuring a smooth and supportive experience.
Completing tasks
Service providers can request users to complete tasks, with some data automatically retrieved from the app to save time. Other information is designed for quick and intuitive user input. When needed, users have access to help with just a single tap, ensuring a smooth and supportive experience.
Completing tasks
Service providers can request users to complete tasks, with some data automatically retrieved from the app to save time. Other information is designed for quick and intuitive user input. When needed, users have access to help with just a single tap, ensuring a smooth and supportive experience.
Completing tasks
Service providers can request users to complete tasks, with some data automatically retrieved from the app to save time. Other information is designed for quick and intuitive user input. When needed, users have access to help with just a single tap, ensuring a smooth and supportive experience.
Service Providers
The tab exists to let users get in touch with agents if they ever needed too. In addition to this, we made it easy for users to always be able to see who has access to what data, and revoke access if needed.
Service Providers
The tab exists to let users get in touch with agents if they ever needed too. In addition to this, we made it easy for users to always be able to see who has access to what data, and revoke access if needed.
Service Providers
The tab exists to let users get in touch with agents if they ever needed too. In addition to this, we made it easy for users to always be able to see who has access to what data, and revoke access if needed.
Service Providers
The tab exists to let users get in touch with agents if they ever needed too. In addition to this, we made it easy for users to always be able to see who has access to what data, and revoke access if needed.
Data control
A key focus was ensuring users had complete control over their data. At any point, users could easily revoke access from connected service providers, reinforcing transparency and empowering them to decide who could access their information.
Data control
A key focus was ensuring users had complete control over their data. At any point, users could easily revoke access from connected service providers, reinforcing transparency and empowering them to decide who could access their information.
Data control
A key focus was ensuring users had complete control over their data. At any point, users could easily revoke access from connected service providers, reinforcing transparency and empowering them to decide who could access their information.
Data control
A key focus was ensuring users had complete control over their data. At any point, users could easily revoke access from connected service providers, reinforcing transparency and empowering them to decide who could access their information.
Fin.
Curious to explore deeper into my professional journey, methodology, and creative thought-process? I'm eager to reveal more. Reach out via email.
Work
Education
Amsterdam, The Netherlands – 2025
Amsterdam, The Netherlands – 2025
Amsterdam, The Netherlands – 2025
Amsterdam, The Netherlands – 2025